Speaking their language.

When this retailer wanted to talk to a younger audience, we knew they couldn't tell the same old story.

So, we didn't. We fashioned a brand story teens couldn't ignore.

Working with Macy's theme, "We're a Part of Your Life," we created a series of films whose 3-part narrative of young attraction, flirtation, and romance spoke a language that made teens feel Macy's was smart enough to "get" their style, attitude, and vibe.

And Macy's had the fashions to prove it.

The result? Macy's got the attention, engagement, and sales they were looking for from this previously hard-to-reach target.

Services

Creative, Branding, Film