Do the right thing the right way.

How do you strategically thread the needle when it comes to complicated issues surrounding alternative energy?

You remind people that there can be a right thing — alternative energy — and a wrong way to achieve it.

The issue: Orsted, the world’s largest offshore wind power company, is bidding to build a large project off the Long Island coast. They want to land the high-power electric landlines in the bucolic village of Wainscott even though it threatens an environmentally fragile beach, aquifer, farmland, and hundreds of residences.

The solution: We developed a fact-based, deeply researched information campaign to intelligently bring this issue into the court of public opinion instead of emotionally polarizing the issue.

The result: The village residents have overwhelmingly united against landing the lines in Wainscott and are successfully pressuring Orsted to consider better alternatives.

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