The beauty of brains.

If you think about it, brains can be a beautiful strategic thing.

That's what Zambrelli thought when we decided to help Esquire stand out in the crowded category of men's service magazines.

And stand out they did.

Our campaign, themed "Get into the mind of Esquire," utilized an intriguing and irresistible interplay between headline and visual to create a brand story as distinctive, intelligent, witty, and literate as the magazine.

The result?

Esquire's unique take on taste and style came through loud, clear, and intelligently.

Services

Creative, Branding, Print