An unexpected brand story.

How do you help a traditional retailer turn a typical fashion catalogue into something that’s anything but?

Start with a "killer idea."

The first clothing catalogues were conceived, written, and designed as participatory murder mysteries.

Long before advertising firms coined the phrases "branded content," "interactive marketing," and "engagement," that's the brand strategy that Zambrelli created for Paul Stuart, the upscale, traditional retailer of men's and women's fashion.

An unexpected brand story? Absolutely. Interactive? For sure. Engaging? Definitely. As the awareness, awards, free publicity, and subsequent sales increases certainly proved.

Which is why it was no mystery we did an equally successful sequel.

Note to CMOs: If "time spent with brand" was on the analytic radar back then, it would have been off the charts.

Services

Creative, Branding, Print, Brochure, Media Planning