Simply Beautiful. Only Loewe.

How do you translate the timeless European elegance of Loewe into a modern day U.S. success?

Zambrelli tapped into the insight that the branding - like the upscale classic style of Loewe's leather fashion and accessories - should be understated. And would say more by simply letting the product speak for itself.

Using a large-format Polaroid technique to create one-of-a-kind prints, we initiated a campaign that elegantly paired the extraordinary quality of the product with the ageless and confident beauty of the women who wear and use it.

The result was a brand story that gave new meaning to the phrase "looking smart" and a strong "jump start" to their U.S. sales.

Services

Creative, Branding, Print, Outdoor, Media Planning