Think Further.

How do you create an ownable position for an investment manager with a half century of success, yet virtually no brand awareness?

Zambrelli + Partners developed a forward-thinking and thought-provoking "Think Further" campaign to mark Alger's 50th anniversary.

We did this not by looking back 50 years but by looking forward 50 years - a concept in synch with Alger's DNA and the innovative growth investment philosophy they pioneered.

The core elements of the brand story we created - a 3 part film series titled "Conversations with Tomorrow" and the accompanying microsite - were the foundation of a long-term brand strategy that positioned Alger as "the smartest of the smart investment managers."

Supported by a digital, social, viral, and event media effort - we generated hundreds of thousands of views, increased awareness by 300%, social conversations by 10x, and AUM by +$1billion in the first two years.

Services

Creative, Branding, Film, Website Development, Paid, Social & Native Media Planning, Analytics, Events