De-junking fast food.

How do you introduce a new burger that's not just another burger?

We challenged the conventional wisdom that fast food couldn't be good food by telling the (w)hole story behind 4Food's (W)holeburger.

Based on the theme "De-junking fast food," Zambrelli created a brand story that communicated 4Food's unique personality and socially relevant mission in a way that motivated New Yorkers to build their own great-tasting, locally sourced burgers.

In the process, we enhanced the target's engagement with the brand and social interaction among their customers and doubled their average daily sales volume within six months.

Fast food was never this good for you or the planet.

Services

Creative, Branding, Film, Directing, Website Development, Outdoor, Animation, Social, Events