Welcome To Our Game.

How do you take a centuries old game into the 21st century?

For 100+ years, golf has been slow to evolve beyond its traditional, older, and old-fashioned image. 18 Birdies set out to change that with a high-tech mobile app and asked several agencies to develop an introductory manifesto and video to build awareness.

Our proposal took golf’s less than inviting perception - play our game our way - and turned it around to - play your game your way.

We created an upbeat, modern brand position and anthem that got a new generation thinking in a new way about the old-school sport— a more diverse, inclusive POV about the game, the players, and alternative ways to play.

We brought this vision to life with unexpected visuals and the relaxed vibe of the pop-soul classic, “This I How We Do It.”

In the end, our proposal came in second. But we love the work. We love golf. And we’d love to put everything we’ve learned to work for the right client in the business. If that’s you, you know how to reach us.

Services

Branding, Strategic, Creative, Anthemic Video Project